Hello,
Welcome to Sepster
👋

UX/UI Professional services with a dash of personal creative projects

Intro

I'm Sepideh Razazzadeh, and I am dedicated to optimizing digital products to cater to the diverse needs of all users. By leveraging data-driven insights and implementing cutting-edge design practices, I enhance user experiences to drive traffic, boost customer satisfaction, and evolve interfaces.
As the founder of the "Women in Business" Meetup, a thriving community of over 1k members, I am passionate about creating supportive networks for FLINTA in various industries. We host monthly events to connect, inspire, and empower our members.
Beyond UX/UI, I engage in personal creative projects including improv theatre at CCB, stand-up comedy, food/travel diaries, writing and Swing dancing and burlesque... sky is the limit :)
the process (specifically for usability test)
1. knowing the problem & forming hypothesis
2. define users tasks to prove or reject hypothesis in test
3. deciding what is best for testing
4. define demographics of users to bring in
5. organize and send invites, filter by typeform
6. prepare materials, prototypes and NDA

previous UX/UI work

academic and professional background
2020 - 2021
Senior UX Designer & Researcher
FOUNDER
SEPSTER UG
2023 - current
UX MANAGER
HERE Technologies GmbH
Berlin
Aug 2021 - Dec 2022
Senior Product Researcher & Designer
Wunder Mobility Solutions GmbH
2009 - 2012
BSC BUSINESS INFORMATION TECHNOLOGY
LONDON METROPOLITAN UNIVERSITY
2017
Jr DATA SCIENTIST
INTERNSHIP
RealXData GmbH
2013 - 2016
UX Designer, Researcher, Consultant
Freelance | Contract
NATALKA Design, Canon, Safir Language Academy
2016 - 2017
MSC BIG DATA ANALYTICS
IESEG SCHOOL OF MANAGEMENT
2012 - 2013
MSC Human-centred systems
City University London
2018 - 2020
Senior UX Designer & Researcher
CO-FOUNDER 
DIDOTZ GmbH
2018
User experience Designer
FULLTIME
COYA AG