Hello,
Welcome to Sepster
ūüĎč

UX/UI Professional Consultation with a Dash of Personal Creative Projects Showcased on this Web Platform.

Intro

I'm Sepideh Razazzadeh, committed to optimizing your digital products to prioritize the diverse needs of all your users. By leveraging data-driven insights and implementing the latest design practices, I improve user experience to drive traffic, enhance customer satisfaction, and evolve your interface. Beyond UX/UI, I indulge in personal creative projects including improv theatre, stand-up comedy, food travel diaries, and poetry writing.
the process (specifically for usability test)
1. knowing the problem & forming hypothesis
2. define users tasks to prove or reject hypothesis in test
3. deciding what is best for testing
4. define demographics of users to bring in
5. organize and send invites, filter by typeform
6. prepare materials, prototypes and NDA

previous UX/UI work

academic and professional background
2020 - 2021
Senior UX Designer & Researcher
FOUNDER
SEPSTER UG
2023 - current
UX MANAGER
HERE Technologies GmbH
Berlin
Aug 2021 - Dec 2022
Senior Product Researcher & Designer
‚Äć
Wunder Mobility Solutions GmbH
2009 - 2012
BSC BUSINESS INFORMATION TECHNOLOGY
LONDON METROPOLITAN UNIVERSITY
2017
Jr DATA SCIENTIST
INTERNSHIP
RealXData GmbH
2013 - 2016
UX Designer, Researcher, Consultant
Freelance | Contract
NATALKA Design, Canon, Safir Language Academy
2016 - 2017
MSC BIG DATA ANALYTICS
IESEG SCHOOL OF MANAGEMENT
2012 - 2013
MSC Human-centred systems
City University London
2018 - 2020
Senior UX Designer & Researcher
‚Äć
CO-FOUNDER 
DIDOTZ GmbH
2018
User experience Designer
FULLTIME
COYA AG