How I work
I ask a lot of questions to understand the problems my clients want to solve and the goals they want to achieve. I then create high-fidelity wireframes that aim to address those goals. Those wireframes get turned into visual interfaces, sometimes with subtle motion effects, to be prototyped and tested with real people & Analysed by real behavioural data.
WHAT I DO
client UX workshop 2020 - Berlin
research

When trying to looking for a solution, I try to dig deep into the problem. Defining the problem can only be achieved through a cohesive research. Throughout projects I have done in the past, I conducted many interviews, usability testings, surveys, field studies and stakeholder interviews.

Methods
In-Field |Interview| Survey|Data Analysis | Competitive Analysis |Usability testing| Value Proposition | Cultural Probes | Stakeholders interview
technologies
Typeform| Google form|Airtable | Hotjar | GA
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wireframes for bike insurance 2018 - Berlin
prototype

After user research has initiated, there comes lots of ideas and "solutions". Managing ideas is certainly difficult specially when it comes from main stakeholders who are excited about their solutions. I run workshops to gather ideas, document them and turn those ideas into prototypes. At this point things would be tested again to validate the ideas and hypothesis whether the solution is addressing the problems detected.

Methods
Rapid |Low-fid|High-fid
technologies
Miro| Whiteboard, Sticky notes & Sharpies, Pen & Paper| Figma| Balsamiq | Sketch | Adobe XD
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Mobile App Design / UX Project / 2020 - Berlin
Design | UX/UI

I live and breathe design, I love turning the prototypes into interactive mock ups. I have been working in many different industries, photography, fintech, insurtech, art and analytical interfaces. I have taught myself Illustrator in 2013 after graduation and worked with complex software such as Axure. I have designed logos, icons and brand books along this journey.

Methods
User journey | User Interface | Card Sorting|Expert Review| Heuristic Evaluation| User Personas | Task analysis | Product Startegy
technologies
Figma |Sktech| Axure| Adobe Creative Suite| Frontify |Invision
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Webflow 2021
build

As my education in bachelors of science at London Metropolitan university, I have learned Html, CSS, Javascript and some backend langauges. I have made a wordpress and Drupal theme many years ago as my bachelors thesis. currently I'm in ❤️ with Webflow, as a matter of fact I made this website in a week using Webflow.
I have also experience with connecting APIs to digital ocean server and collect data for analysis in R and Python.

technologies
Webflow | Wordpress | HTML | CSS | Javascript| ASP | PHP | Digital Ocean | API's
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Analytics for improving UX 2019 - Berlin
test | A/B, Multivariant & Usability

Every design and solution, no matter how perfect still needs to be tested by users, gathering feedback and analysing their behaviour towards the product and improving the design along the way. This is perfect recipes for the most successful products and no good product is designed perfectly by accident. After dealing with a lot of data in my work as UX researcher, I did another masters in Big Data Analytics at IESEG so I can find patterns and analyse users behaviour through big data captured on using the product.

Methods
A/B testing | Multivariant testing | Product Analysis
technologies
R |Python | SQL |Google analytics| Search Console| Adobe | Hotjar |Snowplow | Data Studio
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CASE STUDY
__ DIGITAL INSURANCE IN GERMANY
BE BOLD, LIVE MORE

How to disrupt a well-established industry.
Insurance products research, Ideate, prototype, test, build
Wireframes, workshops, UI design
0 / SUMMARY
My Role
UX RESEARCHER
UX DESIGNER
UI DESIGNER
Deliverables
Design Sprints
USer flow
user journey
mockups
conceptual design
user interface design
interaction design
Tools used
SKETCH
FIGMA
ConFluence
Jira
Balsamiq
INVISION
USERTESTING
ADOBE ILLUSTRATOR
TEAM
Emma beslich
Karim Beltaji
Ibrahim Mufti
Under A Non-disclosure Agreement
Some of the details in this case study may be vague to protect the client's intellectual property.
1 / problem definition
Coya got the BaFin Licence 6 months after I joined the company. Meanwhile there were many explorations of the insurance products they were willing to sell. The options were: Home Content, Bike insurance, liability and pet insurance. We were doing a lot of research on each of these products, and the possible solutions to get early-on feedback from real people. for this case study I only pick one problem.

Problem statement: How might we simplify the process of bike theft insurance in Germany?

Culturally insurance is an easy sell in Germany, specially Liability insurance, however there is lack of trust for traditional insurances and during user interviews we heard this a lot:

"Insurances are easy to buy, but when you are in trouble they are very hard to reach and claim your rights!"

So challenge was to try ideas to gain back the trust, make it easy to get the contract and easier to claim back during desperate times of need for insurance support.
During this research, we conducted in-field research in bike stores, Berlin police stations and we ran interviews with victims of bike theft.
2 / solution
Solution: Designing a mobile app

We designed many mock-ups to try all ideas that was generated with stakeholders. To create a community and a safety app for cyclists and have an emergency button which goes to insurance customer claim support line when bike is damaged or stolen.

3 / process
Planning our Research & Design

We had weekly design sprints. Tuesdays ideation, Wednesdays prototype, Thursdays Design and planning Usability testing session and Fridays TESTING sessions with 5 users, Mondays analysing the sessions and report...
Research
Ideation
Prototype
Evaluation
Online surveys
stakeholders interview
in field research
business requirements
Competitive analysis
value proposition
story board
divergent designs
use case stories
Low fidility
high fidility
balsamiq
sketch
usability testing
4 / user research
Understanding our Users and their Needs

We had weekly design sprints. Tuesdays ideation, Wednesdays prototype, Thursdays Design and planning Usability testing session and Fridays TESTING sessions with 5 users, Mondays analysing the sessions and report...

Online Surveys & Competitive Analysis
We conducted many online surveys asking where people are buying their bikes, how they insured if at all, why they haven't insured it, how they secure their bikes and where do they store it.

Interviews
We ran many user interview sessions with people who had a bike and insured them, the users who lost their bikes and had to go through insurance claiming process.

In-Field Research
We went to 3 different types of bicycle shops in Berlin and we asked the sales people their expert suggestions about security when they sell bike to people. Three different types of shops; big chain bicycle shop, independant one and a small local one.
5 / ideation
Understanding our Users and their Needs

We had weekly design sprints. Tuesdays ideation, Wednesdays prototype, Thursdays Design and planning Usability testing session and Fridays TESTING sessions with 5 users, Mondays analysing the sessions and report...

Online Surveys & Competitive Analysis
We conducted many online surveys asking where people are buying their bikes, how they insured if at all, why they haven't insured it, how they secure their bikes and where do they store it.

Interviews
We ran many user interview sessions with people who had a bike and insured them, the users who lost their bikes and had to go through insurance claiming process.

In-Field Research
We went to 3 different types of bicycle shops in Berlin and we asked the sales people their expert suggestions about security when they sell bike to people. Three different types of shops; big chain bicycle shop, independant one and a small local one.
6 / Prototype
Focusing on the process , User Experience Journey
User journey for bike theft and damage insurance, getting the insurance and the claim process is harder than it sounds, it is much more complex than anyone's liking.

"Making something look simple is easy. Making something simple to use is much harder."

Reimagining the Journey
How can we be the glue in this complex system and make sure by not crossing the legal boundries, give users stressfree and smooth experience reporting their bike theft or damaged, and most importantly make the business meet it's goals.

Low-Fid Prototype
Firstly, all the ideas are on paper and sticky notes on walls, then we turn them into screens on BALSAMIQ.

High-Fidility Prototype
Secondly, all the confirmed flow would be made in SKETCH and interactive on INVISION and ready for usability testing.
7 / Evaluation
No Great Idea Is Great Without Happy Users!
Friday test days, we recruited 5 users from USERTESTING, depending on the requirements, we would send request on the background of the users. We would record the sessions, have tasks and scenarios with them and give them a survey to fill out at the end, gathering all QUALITATIVE and QUANTITATIVE data from each session and per user.
Mondays would be spent on analysing these sessions and writing reports for the managers.
We used Confluence for documentation.

I'm using Miro much more lately for gathering ideas and insights.