UX RESEARCH case study
CASE STUDY
--Micro-Mobility Fleet Management
Wunder mobility

b2b2c whitelabel fleet management software
ux research strategy and case study
0 / SUMMARY
My Role
UX RESEARCHER
Deliverables
Persona
Jobs-To-Be-Done
Task Management feature for fleet management SAAS
Tools used
FIGMA
Typeform
miro
hotjar
TEAM
Product Owners
UX Designers
Under A Non-disclosure Agreement
Some of the details in this case study may be vague to protect the company's NDA.
Tools used
FIGMA
Typeform
miro
hotjar
1 / problem definition
I'm preraring it... coming soon :)
Understanding our Users and their Needs

We had weekly design sprints. Tuesdays ideation, Wednesdays prototype, Thursdays Design and planning Usability testing session and Fridays TESTING sessions with 5 users, Mondays analysing the sessions and report...

Online Surveys & Competitive Analysis
We conducted many online surveys asking where people are buying their bikes, how they insured if at all, why they haven't insured it, how they secure their bikes and where do they store it.

Interviews
We ran many user interview sessions with people who had a bike and insured them, the users who lost their bikes and had to go through insurance claiming process.

In-Field Research
We went to 3 different types of bicycle shops in Berlin and we asked the sales people their expert suggestions about security when they sell bike to people. Three different types of shops; big chain bicycle shop, independant one and a small local one.