Understanding our Users and their Needs
‍
We had weekly design sprints. Tuesdays ideation, Wednesdays prototype, Thursdays Design and planning Usability testing session and Fridays TESTING sessions with 5 users, Mondays analysing the sessions and report...

Online Surveys & Competitive Analysis
We conducted many online surveys asking where people are buying their bikes, how they insured if at all, why they haven't insured it, how they secure their bikes and where do they store it.
‍
Interviews
We ran many user interview sessions with people who had a bike and insured them, the users who lost their bikes and had to go through insurance claiming process.
‍
In-Field Research
We went to 3 different types of bicycle shops in Berlin and we asked the sales people their expert suggestions about security when they sell bike to people. Three different types of shops; big chain bicycle shop, independant one and a small local one.