Lohmühlenstraße 65, 12435 Berlin, Germany
+49 (0) 15223590776
Managing Board: Sepideh Razazzadeh
Contact data protection officer: firstname.lastname@example.org
or the EU site http://www.youronlinechoices.com/. Furthermore , prohibiting the storage of cookies can be achieved by deactivating them in the browser settings. Please note that in this case not all functions of this online offer can be used.
We ask you to inform yourself regularly about the contents ofour data protection declaration. We will adapt the data protection declarationas soon as changes in the data processing carried out by us make this necessary. We will inform you as soon as the changes require your cooperation (e.g. consent) or other individual notification.
When contacting us (e.g. via contact form, e-mail, telephone orsocial media), the user's details are processed for processing the contact enquiry and its processing in accordance with Art. 6 para. 1 lit. b. GDPR. User information can be stored in a customer relationship management system ("CRM system") or comparable request organization. When contacting us(e.g. via contact form, e-mail, telephone or social media), the user's detailsare processed in order to complete the contact enquiry and together with itsprocessing in accordance with Art. 6 para. 1 lit. b. GDPR. User information canbe stored in a customer relationship management system ("CRM system")or comparable request organization.We delete the requests if they are no longer necessary. Wereview this requirement every two years; the statutory archiving obligationsalso apply. Requests that are no longer needed are deleted. We review this requirement every two years; here statutory archiving obligations also apply.
With the following information we inform you about the contents of our newsletter as well as the registration, dispatch and statistical evaluation procedure and your rights of objection. By subscribing to our newsletter you agree to the receipt and the described procedures. The following information informs you about the contents of our newsletter as well as theregistration, dispatch and statistical evaluation procedure and your rights of objection. By subscribing to our newsletter you agree to the reception and the describedprocedures. Content of the newsletter: We send newsletters, e-mails andother electronic notifications containing advertising information (hereinafter"newsletters") only with the recipients consent or legal permission.If the content of a newsletter is specifically described as part of theregistration, this is are decisive for the users’ consent. In addition, ournewsletters contain information about us and our services.Double opt-in and logging: Subscription to our newsletter takesplace in a so-called double opt-in procedure. This means that afterregistration you will receive an e-mail asking you to confirm yourregistration. This confirmation is necessary so that no one can log in withother e-mail addresses. Subscriptions to the newsletter are logged in order tobe able to prove the registration process in accordance with legalrequirements. This includes the storage of the login and confirmation time, aswell as the IP address. The changes to your data stored with the shippingservice provider are also logged.Credentials: To subscribe to the newsletter, simply enter youre-mail address. Optionally, we ask you to enter a name in the newsletter inorder to address us personally. The dispatch of the newsletter and theperformance measurement associated with it are based on the recipient's consentpursuant to Art. 6 para. 1 lit. a, Art. 7 GDPR in conjunction with § 7 para. 2no. 3 UWG or, if consent is not required, on the basis of our legitimate interests in direct marketing pursuant to Art. 6 para. 1 lit. f. GDPR inconjunction with Section 7 para. 3 UWG. The registration procedure is recordedon the basis of our legitimate interests pursuant to Art. 6 para. 1 lit. f GDPR. We are interested in the use of a user-friendly and secure newslettersystem that serves both our business interests and the expectations of usersand also allows us to provide proof of consent. Cancellation/Withdrawal - Youcan cancel the receipt of our newsletter at any time, i.e. withdraw yourconsent, through a cancelation link at the end of each newsletter. In order toprove a previously given consent, we may store the unsubscribed e-mailaddresses for up to three years on the basis of our legitimate interests beforedeleting them. The processing of this data is limited to the purpose of apossible defence against claims. An individual application for cancellation ispossible at any time, provided that a former existence of a consent isconfirmed at the same time.
We use Google Analytics in the form of "universalanalytics". "Universal Analytics" refers to a Google Analyticsprocess in which user analysis is performed on the basis of a pseudonymous userID, thereby creating a pseudonymous profile of the user with information from theuse of various devices (so-called "cross-device tracking").
We use Google Analytics to display ads placed by Google and itspartners within our advertising services only to users who have shown aninterest in our online services or who have specific characteristics (e.g.interests in specific topics or products determined on the basis of the websites visited) that we transmit to Google (so-called "remarketing"or "Google Analytics Audiences"). With the help of remarketing audiences, we also want to ensure that our ads match the potential interest of users.
On the basis of our legitimate interests (i.e. interest in theanalysis, optimisation and economic operation of our online offer within themeaning of Art. 6 para. 1 lit. f. GDPR) we use the services of Google IrelandLimited, Gordon House, Barrow Street, Dublin 4, Ireland, ("Google").Google is certified under the Privacy Shield Agreement and thus offers aguarantee to comply with European data protection law (https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active).We use the online marketing tool Google "AdWords" to place ads in theGoogle Advertising Network (e.g., in search results, in videos, on websites,etc.) so that they are displayed to users who have a presumed interest in theads. This allows us to display ads for and within our online offer and morespecifically present users only with ads that potentially correspond to theirinterests. For example, if a user is shown ads for products in which they havedisplayed prior interest in other online offers, this is referred to as"remarketing". For these purposes, when our website and others onwhich the Google Advertising Network is active are accessed, Google directlyexecutes a code from Google and (re)marketing tags (invisible graphics or code,also known as "web beacons") are integrated into the website. Withtheir help, an individual cookie, i.e. a small file, is stored on the user'sdevice (comparable technologies can also be used instead of cookies). In thisfile it is noted which websites the user visits, which content they areinterested in and which offers the user has clicked on, technical informationon the browser and operating system, referring websites, visiting time andfurther information on the use of the online offer. We also receive anindividual "conversion cookie". The information collected with thehelp of cookies is used by Google to generate conversion statistics for us.However, we only see the total number of anonymous users who clicked on our adand were redirected to a page with a conversion tracking tag. However, we donot receive any information that personally identifies users. User data isprocessed pseudonymously within the Google advertising network. This means thatGoogle does not store and process, for example, the names or e-mail addressesof users, but processes the relevant data cookie-related within pseudonymous user profiles. This means from Google's point of view, the ads are not managedand displayed for a specifically identified person, but for the cookie holder,regardless of who this cookie holder is. This does not apply if a user hasexpressly permitted Google to process the data without this pseudonymisation. The information collected about the users is transmitted to Google and storedon Google's servers in the USA. Further information on data use by Google, possible settings and objections can be found in Google's data protection declaration (https://policies.google.com/technologies/ads
) or the European website (http://www.youronlinechoices.com/uk/your-ad-choices/).
of Hotjar Ltd.
Within our online offer we use the service Visual Website Optimizer (a product of Wingify Software Private Limited, 404, Gopal Heights, Netaji Subhash Place, Pitam Pura, Delhi 110034, India). The personal data ofthe users are processed on the basis of our legitimate interests (i.e. interest in the analysis, optimisation and economic operation of our online offer in the sense of Art. 6 Para. 1 lit. f. GDPR). Visual Website Optimizer allows you to track the effects of various changes to a website (e.g. changes to input fields, design, etc.) within the framework of so-called "A/B-Testings", "Clicktracking" and "Heatmaps". A/B tests serve to improve the user-friendliness and performance of online offers. For example, users are presented with different versions of a website or its elements, such as input forms, on which the placement of the contents or labels of the navigation elements can differ. The behaviour of the users, e.g. lengthy stay on the website or morefrequent interaction with the elements, can then be used to determine which ofthese websites or elements correspond more closely to the needs of the users."Clicktracking" allows the user to keep track of the movements withinan entire online offering. Since the results of these tests are more accurateif the user's interaction can be followed over a certain period of time (e.g.if a user would like to return), cookies are usually stored on the user'scomputer for these test purposes. "Heatmaps" are mouse movements of theusers, which are combined to an overall picture, with the help of which it canbe recognized, for example, which web page elements are preferred and which webpage elements users prefer less.Cookies are only stored on users' devices for these test purposes.Only pseudonymous user data is processed. For more information about the VisualWebsite Optimizer please click on the following link: https://vwo.com/privacy-policy/.
, Opt-Out: https://www.facebook.com/settings?tab=ads
, Privacy Shield: https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC&status=Active
, Opt-Out: https://adssettings.google.com/authenticated
, Privacy Shield: https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active
, Opt-Out: https://twitter.com/personalization
, Privacy Shield: https://www.privacyshield.gov/participant?id=a2zt000000000TORzAAO&status=Active
, Privacy Shield: https://www.privacyshield.gov/participant?id=a2zt0000000L0UZAA0&status=Active
, Opt-Out: https://twitter.com/personalization.